The art of distribution: Rams at the Opera Plaza and other case studies

I’m puzzled.

I’m puzzled because I just cannot understand why Rams, a film that garnered large acclaim at film festivals around the world is ONLY being released to the Opera Plaza Cinema here in San Francisco this week. I love the Opera Plaza, and in no way mean to diminish a local theatre, but this film has much more reach than the small capacity of those screens.

Here’s the trailer:

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